SAN FRANCISCO, CA—Sept. 3, 2025 — BeyondTrucks, provider of a transportation management system (TMS) designed to replace current legacy software and manual processes by providing fleets with an AI-native, multi-tenant platform, today announced that Food Logistics, the only publication exclusively dedicated to covering the movement of product through the global cold food supply chain, and Supply & Demand Chain Executive, the only publication covering the entire global supply chain, has named Natasha Martinez, head of fleet success at BeyondTrucks, as the overall winner of this year’s Women in Supply Chain Award in the Workforce Development category.

The award honors female supply chain leaders and executives whose accomplishments, mentorship, and examples set a foundation for women on all levels of a company’s supply chain network.

"We're at a unique juncture in transportation history, where the division of what work is completed by humans versus machines is being fundamentally redefined," said Hans Galland, CEO of BeyondTrucks.” Natasha's work isn't just about technology implementation—it's about reimagining work in a fleet itself. 

“Since joining BeyondTrucks in 2020, Natasha has mentored fleet clients, their leadership, and team members from drivers to dispatchers along their transformative technology journeys,” Galland continued. “She clearly stands out as a top Woman in Supply Chain for her exceptional ability to develop, train, and grow workforce talent while helping organizations benefit from technological quantum leaps."

Natasha Martinez began her career in 1997 and has served in a variety of warehousing, dispatch, and driver management roles before progressing to leadership positions at private fleets for some of the country's largest grocers. In that journey, her experience on the warehouse floor, at the loading dock, and in the cab has been as important as her work in the C-suite of mega fleets and later, at BeyondTrucks, with the country’s leading minds of Artificial Intelligence (AI) applications to transportation.

Martinez is also a sought-after and frequent speaker at industry conferences, including the American Trucking Associations, The National Tank Truck Carriers, The Alliance of Chemical Distributors, many state-level trucking associations, and the Next Generation in Trucking Association.

Today, Martinez is a core member of the senior team at BeyondTrucks, working with fleet customers to redesign operational processes around the opportunities AI enables today, while informing BeyondTrucks’ product development with critical operational insights so that fleet personnel can work smarter, more productively, and more meaningfully.  She has implemented the BeyondTrucks TMS platform across dozens of fleets and helped those companies generate productivity gains worth hundreds of millions of dollars.

“Drivers, dispatchers, and back office staff who come to me with their daily challenges are my true inspiration,” said Martinez. “Having worked my way up the ranks in the supply chain industry, I don’t only understand the various roles, but have lived many of them myself.

“ At BeyondTrucks, I have the opportunity to communicate those challenges to some of the world’s most talented AI scientists and software engineers capable of building technology to transform the work people complete,” Martinez added. “That’s why I am excited to further the BeyondTrucks mission of developing software that can improve the productivity and decision-making of people in fleets. I am honored to have received this award as recognition of those efforts.”

“Every year, the award winners amaze me. Regardless of the disruptions, economic uncertainty, and other industry challenges, these women in supply chain winners are doing remarkable things for their communities, organizations, and teams,” said Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive and Co-Founder of the Women in Supply Chain Forum. “In correlation with the theme of this year’s Women in Supply Chain Forum, these female logistics leaders are rising up; they’re strengthening leadership pipelines, enforcing a people-first leadership approach, spearheading new product introductions, and transforming the way the industry views women in supply chain. I couldn’t be more proud of this year’s winners.”

Go to https://sdce.me/rxh91fyk to view the full list of winners. Recipients will be honored at this year’s Women in Supply Chain Forum, set to take place Nov. 18-20, 2025, in Clearwater Beach, Fla. Go to www.WomenInSupplyChainForum.com to register and learn more.

About Food Logistics and Supply & Demand Chain Executive

Food Logistics reaches more than 26,000 supply chain executives in the global food and beverage industries, including executives in the food sector (growers, producers, manufacturers, wholesalers and grocers) and the logistics section (transportation, warehousing, distribution, software and technology) who share a mutual interest in the operations and business aspects of the global cold food supply chain. Supply & Demand Chain Executive is the only supply chain publication covering the entire global supply chain, focusing on trucking, warehousing, packaging, procurement, risk management, professional development and more. Food Logistics and Supply & Demand Chain Executive also operate SCN Summit and Women in Supply Chain Forum. Go to www.FoodLogistics.com andwww.SDCExec.

About IRONMARKETS 

IRONMARKETS, formerly known as AC Business Media, is a leading business-to-business media and buyer engagement platform with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets. IRONMARKETS delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, conferences, videos, magazines, webinars, and newsletters. It also provides advertisers the analytics, data, and ability to reach their target audience. Learn more at https://www.iron.markets.

About BeyondTrucks

San Francisco-based BeyondTrucks offers enterprise private and specialty for-hire fleets a modern, AI-native Transportation Management System to become more efficient, make better decisions, and reinforce their customer service advantage. Built in the multi-tenant cloud, the SOC-2 compliant platform replaces legacy systems and manual processes with unified workflows that automate operations and optimize decisions across the fleet. With more than 100 built-in integrations and a highly configurable architecture, the BeyondTrucks platform transforms specialized fleets of all types and enables them to remain competitive in the age of AI.

For more information, visit www.beyondtrucks.com.

Media Contact:

Susan Fall
LaunchIt Public Relations
619-890-9415
susan@launchitpr.com