Natasha Martinez leads BeyondTrucks' customer success function, overseeing solutions engineering, implementations, and customer support. Leveraging deep knowledge of transportation and distribution operations, driver management, and technology platforms, she works directly with key enterprise fleets to scope, design, and implement the BeyondTrucks platform.

With over 20 years’ experience in transport operations, digital transformation, and post-merger acquisition, Natasha has built a track record of excellence across many segments of the transportation industry, including liquid or dry bulk, groceries, over-sized or heavy equipment, and general freight.

She previously served as National Vice President of Transportation at UNFI and Corporate Vice President of Transportation at Supervalu, following various senior leadership roles in transportation and logistics at C&S Wholesale Grocers. Throughout her career, she has consistently demonstrated exceptional operational leadership, strategic planning capabilities, process optimization expertise, and technological know-how.

Her ability to seamlessly transition between tactical execution and strategic vision enables her to drive value not only from the cab or dispatch office, but also the boardroom. She is the overall winner of the Women in Supply Chain Award in the Workforce Development category, presented by Food Logistics and Supply & Demand Chain Executive. The award recognizes female supply chain leaders whose impact, mentorship, and leadership advance workforce development across the industry.