Carolina brings over two decades of experience in marketing and sales strategy and brand development, particularly in the automotive and tire industries. Prior to joining BeyondTrucks she served as Director of Marketing & Digital Solutions Sales for Continental Tires the Americas, they have consistently demonstrated the ability to drive significant business growth through innovative marketing strategies and digital transformation initiatives.

Throughout her career journey, which includes senior positions at industry leaders like Continental Automotive, Johnson Controls, and Goodyear Tire & Rubber Co., she successfully led cross-functional teams across multiple countries and regions, managing portfolios in highly competitive markets. Her expertise spans the full spectrum of marketing disciplines, from traditional brand management to cutting-edge digital solutions, including digital tire monitoring sales practices, with a particular strength in implementing data-driven strategies and fostering customer engagement.