SAN FRANCISCO, July 21, 2025 - BeyondTrucks, provider of a transportation management system (TMS) designed to replace current legacy software and manual processes by providing enterprise fleets with an AI-native multi-tenant platform, today announced that Mahriah Alf, an expert in AI product development and former Chief Product Officer at AI supply chain company Noodle.ai, has joined the company as Head of Product.

"Bringing Mahriah Alf onto our team of fleet operations, software, and data experts reflects the incredible potential we, and our customers, see in AI," said Hans Galland, CEO of BeyondTrucks.  "When paired with the right data and a multi-tenant operating system like BeyondTrucks, AI is becoming a source of strategic advantage for fleets. This hire underscores our commitment to AI innovation. Alf  is a seasoned AI leader with a proven track record of helping customers tackle real business challenges and deliver meaningful value."

As Head of Product at BeyondTrucks, Alf will oversee the development of native AI products. As AI is applied across all fleet functions, from load planning and driver management to drivers' driving and non-driving tasks as well as back-office operations, it will be increasingly  essential for fleets to compete in an industry undergoing deep transformation.

Alf brings exceptional credentials to BeyondTrucks, including a PhD from MIT and extensive experience building AI products. Most recently, she served as Strategy & Growth Executive at Distyl AI, where she also held an advisor role focused on supply chain AI solutions for Fortune 100 companies. Prior to Distyl, Alf spent over six years at Noodle.ai, a AI technology company specializing in large-scale applications for digital supply chain transformation, rising through the ranks to become Chief Product Officer. During her tenure at Noodle.ai, she led the development of AI/ML-native enterprise applications that delivered over $200 million in annual customer value.

"My experience developing AI solutions that achieved an 80% reduction in planning time for key decision-making directly aligns with BeyondTrucks' mission and capabilities to transform fleet operations," said Alf. "It's the perfect software environment for people in fleets to perform much better with AI and deliver real ROI."Unlike traditional TMS solutions that retrofit AI capabilities with bolt-on solutions, the BeyondTrucks AI-native platform uses a multi-tenant cloud-based architecture and deep system integrations to deliver real-time operational intelligence and automation for fleet operators. Its architecture is designed to provide fleet operations with real-time data and workflows that can be automated or augmented with AI.